Institute of Sport Business
The Institute for Sport Business combines an internationally recognised team of academics with research expertise and teaching excellence in the business of sport. Our Sport Business master's degrees incorporate teaching from a broad range of experts in the sport business industry, to empower students with the knowledge and abilities needed to operate across the commercial, not-for-profit and public sport business sectors.
The Institute also seeks to deliver world-leading research that has real-world impact in an era of significant social, economic, and technological change.
Our research focuses on money, morality and meaning, and the implications of these factors on sport business. As such, the Institute maintains an interest in sport consumer engagement to improve sport consumption experiences; sport enterprise performance to enhance sport organisation performance; and social innovation to support sport’s social contribution.
Loughborough University is best in the world for sport related subjects (QS World University Rankings by Subject 2017-2023) and our research and teaching is done in collaboration with an extensive network of the prominent sport industry leaders and sector leading organisations.