Project objectives

The project set out to look at how the Paralympics could be harnessed to shift disability stigma in Sub-Saharan African contexts.

Research aimed to build insights and inform strategic approaches through action research processes and qualitative methods. A series of pilot strategies were implemented around community engagement, broadcast and athlete development.

a diagram showing the project's objectives

The image is a visual representation of the project objective and its aims, displayed in a series of concentric circles. Each section is color-coded and visually connected to indicate the layered structure of the project's objectives and aims, emphasizing the integration of research, community engagement, broadcasting, and athlete development in the overall strategy.

Project Objective

  • How the Paralympics could be harnessed to shift disability stigma in SSA contexts.

Research Aims

  • Use action research processes and qualitative methods to build insights and inform strategic approaches.

Pilot Implementation Aims

Community Engagement

  • Conduct the I’mPOSSIBLE education program in schools across Ghana, Malawi, and Zambia.

Broadcast

  • Broadcast Tokyo 2020 Paralympics to 42 African countries. Expand coverage to include Paris 2024 Paralympics.

Athlete Development

  • Establish coaching model to train new Paralympic coaches, increasing Para athletes. Capture stories of Para athlete role models.